SPECIAL INTEREST
Charles Atlas - Angelo
Siciliano 1913 -1972
Angelo Siciliano was born in Calabria Italy in 1903. His family moved to the United States in 1913. As a teenager he had a relatively small build he wanted become stronger. In 1929 he established Charles Atlas, Ltd. which marketed his own fitness system which he called "Dynamic Tension". In this system he stresses opposing muscles against each other. In his advertising campaign he seen in magazines across the country he portrayed a young weak young man who can't get the girl with his puny physique. Then he uses the Charles Atlas 12 step program and gets the girl. His body building program is still available at http://www.charlesatlas.com/ Siciliano influenced men throughout the country including Arnold Schwartzenegger. He passed away in 1972 at the age of 80.
You can look at the following links for more information.
http://www.sandowmuseum.com/atlas.html
http://en.wikipedia.org/wiki/Angelo_Siciliano
